Riskified宣布扩展AI智能体智能，保障商家原生AI购物助手安全
2026-03-04
电车资讯
<h3 style="text-align:center"><span style="font-size:14px"><span style="color:#606060"><span style="font-family:"Open Sans",sans-serif"><em>在零售网站原生AI智能体和聊天机器人应用日益普及的背景下，Riskified依托其独特的数据基础设施，帮助商家部署高度个性化且安全的AI购物助手</em></span></span></span></h3>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="color:#949494"> </span><span style="color:#464646"><span style="font-size:14px">电子商务欺诈和风险情报领域的领军企业</span></span><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.riskified.com%2F%3Futm_source%3Dcomms%26utm_medium%3Dpress_release%26utm_campaign%3Dagentic_ai_march_2026&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=Riskified&index=1&md5=4a1c728bd094f163947818b09be017a0" style="color:#0066cc; font-size:14px; text-decoration-line:none; outline:none !important">Riskified</a><span style="color:#464646"><span style="font-size:14px"> (NYSE: RSKD)今日宣布扩展其AI智能体智能平台，助力公司成为下一代电子商务的可靠防护屏障。随着商家纷纷部署自有原生对话式AI购物助手以提升客户体验，Riskified正确保这些全新触点能够防范复杂欺诈和滥用行为。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">零售商正大力投资，将AI智能体直接引入线上店铺。McKinsey & Company的<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.mckinsey.com%2F%7E%2Fmedia%2Fmckinsey%2Findustries%2Fretail%2Four%2520insights%2Fllm%2520to%2520roi%2520how%2520to%2520scale%2520gen%2520ai%2520in%2520retail%2Fllm-to-roi-how-to-scale-gen-ai-in-retail.pdf%3FshouldIndex%3Dfalse&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=%26%2330740%3B%26%2331350%3B&index=2&md5=b0beaaaa1443b79d001aa37a1ac28ae9" style="color:#0066cc; text-decoration-line:none; outline:none !important">研究</a>印证了这一趋势，指出82%的零售企业已启动以重塑客户服务为目标的生成式AI试点项目。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">随着商家不断构建AI购物助手，基于客户偏好提供深度个性化服务和忠诚度计划，Riskified提供关键的风险情报层，让这类交互既智能又安全。Riskified能够分析终端消费者在全球广泛电商品牌网络中的完整购买记录，提供商家自身无法获取的差异化数据。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">Riskified首席技术官兼联合创始人Assaf Feldman表示：“计划推出自有虚拟购物助手的商家，在与消费者保持直接、个性化关系方面拥有天然优势。Riskified的作用在于提供权威的风险情报层，以强化并保障AI智能体交互安全。我们以来自庞大多商家网络的洞察补充商家自有的客户历史数据，帮助确保通过商家AI智能体完成的每笔交易和申请都经过身份验证。”</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">Riskified致力于保护这些全新触点免受复杂欺诈和滥用侵害，针对商家的对话式AI购物助手推出多项专属功能：</span></span></span></span></span></p>
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<li><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><strong>AI智能体身份信号</strong>：支持商家的AI购物助手直接查询Riskified的身份图谱，获取相关风险指标并以程序化方式核验身份。该功能可通过MCP集成<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.riskified.com%2Fblog%2Ffraud-detection-ai-agent%3Futm_source%3Dcomms%26utm_medium%3Dpress_release%26utm_campaign%3Dagentic_ai_march_2026&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=AI+Agent+Approve&index=3&md5=2ea5dfb105defdd87fac51f08292d822" style="color:#0066cc; text-decoration-line:none; outline:none !important">AI Agent Approve</a>（可从<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Faws.amazon.com%2Fmarketplace%2Fpp%2Fprodview-eakoxdttu65p6&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=AWS+Marketplace&index=4&md5=5a21456351d6b585dc8ef8c4388b6b29" style="color:#0066cc; text-decoration-line:none; outline:none !important">AWS Marketplace</a>获取）的增强功能、Google的<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdevelopers.googleblog.com%2Fen%2Fa2a-a-new-era-of-agent-interoperability%2F&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=%26%2326234%3B%26%2333021%3B%26%2320307%3B%26%2323545%3B%26%2326234%3B%26%2333021%3B%26%2320307%3B%28A2A%29%26%2321327%3B%26%2335758%3B&index=5&md5=c5d85f1a2cb0846a0bbaf8fd471b669b" style="color:#0066cc; text-decoration-line:none; outline:none !important">智能体对智能体(A2A)协议</a>或标准RESTful API实现。在此模式下，Riskified充当“信任智能体”，在购物流程中最具价值的环节实时提供风险情报。例如，原生AI智能体可在与消费者的对话过程中获取实时风险信号，依据消费者风险等级和资格，即时做出退款或换货决策。</span></span></span></li>
<li><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><strong>AI智能体策略构建器增强功能：</strong>商家可在Riskified Decision Studio中识别并应用业务规则，管理来自原生AI购物助手的订单量风险。这一管控能力让商家能够放心部署品牌对话式AI智能体，避免遭受程序化退款申请滥用、经销商套利或促销滥用。</span></span></span></li>
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<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646">欺诈团伙已开始利用早期智能体协议和聊天机器人从事非法活动，Riskified务实且专注的方法正是为了应对这一现状。通过专注于身份核验和购买行为异常检测，Riskified确保商家网站向AI介导购物模式的转型能够推动营收增长，而非带来风险。更多智能体相关功能详情，可查阅<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.riskified.com%2Fblog%2Ffraud-detection-ai-agent%2F%3Futm_source%3Dcomms%26utm_medium%3Dpress_release%26utm_campaign%3Dagentic_ai_march_2026&esheet=54436329&newsitemid=20260303857693&lan=zh-CN&anchor=Riskified%26%2321338%3B%26%2323458%3B&index=6&md5=18f2145b69562776cce340f3e9d9a919" style="color:#0066cc; text-decoration-line:none; outline:none !important">Riskified博客</a>。</span></span></span></span></span></p>
<p><span style="font-size:12px"><span style="color:#222222"><span style="font-family:Arial"><span style="font-size:14px"><span style="color:#464646"><strong>关于Riskified</strong><br />
Riskified (NYSE:RSKD)使企业能够通过巧妙应对风险来释放电子商务的成长潜力。许多全球最大的品牌和在线销售的上市公司都依赖Riskified确保防范退单纠纷，大规模打击欺诈和政策滥用，并提高客户保留率。Riskified人工智能驱动的欺诈和风险情报平台由庞大的电子商务风险分析师、数据科学家和研究人员团队开发和管理。该平台分析每次互动背后的个体，以提供实时决策和基于身份的强大洞察力。</span></span></span></span></span></p>
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